Bugger-Eyed
Disney has executed a strange, yet wise, move. Now, “Chicken Little” will not just be released in 3D, but 3D 3D.
What's that cry you hear coming out of the Team Disney Burbank building? Not "The sky is falling." But -- rather -- " 'Chicken Little' 's box office projections need to be lowered."
Where just weeks ago, studio execs were confidently predicting that this Mark Dindal film would earn at least $30 million during its opening weekend ... Now, that number has been pared back by at least a third. With a $20 million opening now being seen as a more realistic target for this new animated feature. While still other folks in-house are suggesting that a number around $15 million might be a more likely opening weekend gross for this picture.
OK, so it’s possible that this stupid looking movie may not make quite so much money on it’s first weekend. BUT…
Of course, the real wild card here are those 85 theaters around the country where "Chicken Little" will be shown in Disney Digital 3D. A revolutionary projection process produced in association with Dolby Laboratories and ILM, Mouse House execs are really hoping that word-of-mouth among moviegoers about the 3D version of this picture will help turn these 85 screens into huge money-earners. Thereby adding considerable heft to "Chicken Little" 's box office totals.
Buzz through the rest of the article. This is, indeed, a wise business move. I, myself, am more entertained by some movies if they are seen in 3D. However, this is a bad blow to traditional animation. Disney is kicking up the advertisement for this turkey of a film like crazy with some of the worst posters ever made and now they’re releasing it in 3D. I had projected the earnings of this film to be poor because I still think it’s a bad idea, but now I’m thinking otherwise. 3D is almost guaranteed to bring a huge audience. The Disney company probably realized this and just went with it. And now, when the film does good at the box office, they’ll say it was all thanks to the miracle of having the movie being 100% pure computer animation.
Bullshit.
What's that cry you hear coming out of the Team Disney Burbank building? Not "The sky is falling." But -- rather -- " 'Chicken Little' 's box office projections need to be lowered."
Where just weeks ago, studio execs were confidently predicting that this Mark Dindal film would earn at least $30 million during its opening weekend ... Now, that number has been pared back by at least a third. With a $20 million opening now being seen as a more realistic target for this new animated feature. While still other folks in-house are suggesting that a number around $15 million might be a more likely opening weekend gross for this picture.
OK, so it’s possible that this stupid looking movie may not make quite so much money on it’s first weekend. BUT…
Of course, the real wild card here are those 85 theaters around the country where "Chicken Little" will be shown in Disney Digital 3D. A revolutionary projection process produced in association with Dolby Laboratories and ILM, Mouse House execs are really hoping that word-of-mouth among moviegoers about the 3D version of this picture will help turn these 85 screens into huge money-earners. Thereby adding considerable heft to "Chicken Little" 's box office totals.
Buzz through the rest of the article. This is, indeed, a wise business move. I, myself, am more entertained by some movies if they are seen in 3D. However, this is a bad blow to traditional animation. Disney is kicking up the advertisement for this turkey of a film like crazy with some of the worst posters ever made and now they’re releasing it in 3D. I had projected the earnings of this film to be poor because I still think it’s a bad idea, but now I’m thinking otherwise. 3D is almost guaranteed to bring a huge audience. The Disney company probably realized this and just went with it. And now, when the film does good at the box office, they’ll say it was all thanks to the miracle of having the movie being 100% pure computer animation.
Bullshit.
posted by Jaimetud at 11:19 PM
0 Comments:
Post a Comment
<< Home